%0 Conference Proceedings
%T Prototype of High Performance Scalable Advertising Server with Local Memory Storage and Centralised Processing
%+ Poznan University of Technology (PUT)
%A Marszałkowski, Jakub
%Z Part 4: Protocols and Performance
%< avec comité de lecture
%( Lecture Notes in Computer Science
%B 18th European Conference on Information and Communications Technologies (EUNICE)
%C Budapest, Hungary
%Y Róbert Szabó
%Y Attila Vidács
%I Springer
%3 Information and Communication Technologies
%V LNCS-7479
%P 194-203
%8 2012-08-29
%D 2012
%R 10.1007/978-3-642-32808-4_18
%K internet advertising
%K ad server
%K performance
%Z Computer Science [cs]
%Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers
%X Advertising servers play an important role in the entire contrary e-business. In this paper an approach for a high performance ad server is proposed. A prototype of a new architecture is presented: system achieving scalability by multiplication of ad servers with separate local memory storage and single managing server for entire cluster of those, providing data processing and ads preparation.The paper includes benchmarks of alternate technologies possible at the design stage, results of the stress tests of the prototype, as well as the data from its performance with real web traffic. Limitations of the proposed solution are discussed. Although the prototype is created on a specific platform, all technologies used are widely available or have replacements on other platforms, granting generality to the proposed solution.
%G English
%Z TC 6
%Z WG 6.2
%Z WG 6.6
%2 https://inria.hal.science/hal-01543163/document
%2 https://inria.hal.science/hal-01543163/file/978-3-642-32808-4_18_Chapter.pdf
%L hal-01543163
%U https://inria.hal.science/hal-01543163
%~ IFIP-LNCS
%~ IFIP
%~ IFIP-TC
%~ IFIP-TC6
%~ IFIP-WG6-6
%~ IFIP-WG6-2
%~ IFIP-EUNICE
%~ IFIP-LNCS-7479