@inproceedings{paschou:hal-01542441,
  TITLE = {{Enhancing Business APPification Using SMS Text Messages: Metrics, Strategies and Alternatives}},
  AUTHOR = {Paschou, Mersini and Sakkopoulos, Evangelos and Sourla, Efrosini and Tsakalidis, Athanasios},
  URL = {https://inria.hal.science/hal-01542441},
  NOTE = {Part 1: Conference},
  BOOKTITLE = {{International Cross-Domain Conference and Workshop on Availability, Reliability, and Security (CD-ARES)}},
  ADDRESS = {Prague, Czech Republic},
  EDITOR = {Gerald Quirchmayr and Josef Basl and Ilsun You and Lida Xu and Edgar Weippl},
  PUBLISHER = {{Springer}},
  SERIES = {Multidisciplinary Research and Practice for Information                    Systems},
  VOLUME = {LNCS-7465},
  PAGES = {190-202},
  YEAR = {2012},
  MONTH = Aug,
  DOI = {10.1007/978-3-642-32498-7\_15},
  KEYWORDS = {SMS Mobile App ; Premium SMS ; Alternative Monetization ; Web Appification ; Mobile e-Business ; Business Apps},
  PDF = {https://inria.hal.science/hal-01542441/file/978-3-642-32498-7_15_Chapter.pdf},
  HAL_ID = {hal-01542441},
  HAL_VERSION = {v1},
}