%0 Conference Proceedings %T Cultural Challenges in Information Systems Innovation: The Need for Differentiation Studies %+ University of Oulu %A Lawrence, Carl %A Oivo, Markku %Z Track IV: New Ideas in Positivist Research %< avec comité de lecture %( IFIP Advances in Information and Communication Technology %B Working COnference on Shaping the Future of ICT Research %C Tampa, FL, United States %Y Anol Bhattacherjee %Y Brian Fitzgerald %I Springer %3 Shaping the Future of ICT Research. Methods and Approaches %V AICT-389 %P 177-192 %8 2012-12-13 %D 2012 %R 10.1007/978-3-642-35142-6_12 %K Innovation %K culture %K differentiation %K comprehension %K methods %Z Computer Science [cs] %Z Humanities and Social Sciences/Library and information sciencesConference papers %X Information technology (IT) innovations have been vital to the success of organizations seeking to improve efficiency and productivity. IT’s global diffusion has however raised serious questions about its neutral application across cultures and contexts. This paper synthesizes a sample of the literature to conceptualize the key cultural challenges in IS innovation as, differentiation, externality, compatibility, embeddeness. The study shows that the adoption decision is challenged by differentiation, and the adoption phase exhibits issues of externality. During implementation, compatibility is the key challenge of innovators and the assimilation literature revealed that embeddeness was the cultural challenge that phase. The synthesis also revealed that the comprehension phase where adoption decisions are made was lacking significant study. The paper proposes two opportunities for research and examples of research methods that can be use to investigate pre-adoption phenomena. %G English %Z TC 8 %Z WG 8.2 %2 https://inria.hal.science/hal-01515853/document %2 https://inria.hal.science/hal-01515853/file/978-3-642-35142-6_12_Chapter.pdf %L hal-01515853 %U https://inria.hal.science/hal-01515853 %~ SHS %~ IFIP %~ IFIP-AICT %~ IFIP-TC %~ IFIP-TC8 %~ IFIP-WG8-2 %~ IFIP-AICT-389