%0 Conference Proceedings %T Going Global with Personas %+ IT University of Copenhagen (ITU) %+ Aalborg University [Denmark] (AAU) %A Nielsen, Lene %A Nielsen, Kira, Storgaard %A Stage, Jan %A Billestrup, Jane %Z Part 1: Long and Short Papers (Continued) %< avec comité de lecture %( Lecture Notes in Computer Science %B 14th International Conference on Human-Computer Interaction (INTERACT) %C Cape Town, South Africa %Y David Hutchison %Y Takeo Kanade %Y Madhu Sudan %Y Demetri Terzopoulos %Y Doug Tygar %Y Moshe Y. Vardi %Y Gerhard Weikum %Y Paula Kotzé %Y Gary Marsden %Y Gitte Lindgaard %Y Janet Wesson %Y Marco Winckler %Y Josef Kittler %Y Jon M. Kleinberg %Y Friedemann Mattern %Y John C. Mitchell %Y Moni Naor %Y Oscar Nierstrasz %Y C. Pandu Rangan %Y Bernhard Steffen %I Springer %3 Human-Computer Interaction – INTERACT 2013 %V LNCS-8120 %N Part IV %P 350-357 %8 2013-09-02 %D 2013 %R 10.1007/978-3-642-40498-6_27 %K design %K personas %K scenarios %K cross culture %K international %Z Computer Science [cs]Conference papers %X The persona method is widely used and commonly described both in scientific literature and in case-based blogs. Most often the descriptions point to a local context with local user groups and it is difficult to find writings on use of the method in an international context and in globally distributed teams. This paper reports from a qualitative study conducted in 2012/13 within 13 Danish companies and points to how design teams apply several different strategies when end-users are distributed worldwide. Moreover it shows how the designers value the strength of the method to provide common grounds for the team, especially for team distributed across countries. %G English %2 https://inria.hal.science/hal-01510516/document %2 https://inria.hal.science/hal-01510516/file/978-3-642-40498-6_27_Chapter.pdf %L hal-01510516 %U https://inria.hal.science/hal-01510516 %~ IFIP-LNCS %~ IFIP %~ IFIP-AICT %~ IFIP-TC13 %~ IFIP-INTERACT %~ IFIP-LNCS-8120