%0 Conference Proceedings %T Conceptualizing Perceived Benefits and Investigating Its Role in Adoption of Tablet Computers among Newspaper Subscribers %+ University of Oulu %+ Aalto University %+ University of Turku %A Salo, Jari %A Kajalo, Sami %A Mäntymäki, Matti %A Islam, A., Najmul %Z Part 6: New Services Adoption and Ecological Behaviour %< avec comité de lecture %( IFIP Advances in Information and Communication Technology %B 12th Conference on e-Business, e-Services, and e-Society (I3E) %C Athens, Greece %Y Christos Douligeris %Y Nineta Polemi %Y Athanasios Karantjias %Y Winfried Lamersdorf %I Springer %3 Collaborative, Trusted and Privacy-Aware e/m-Services %V AICT-399 %P 186-199 %8 2013-04-25 %D 2013 %R 10.1007/978-3-642-37437-1_16 %K Attitude %K eco-consciousness %K intention to buy %K perceived benefit %K tablet computers %K technology acceptance model %Z Computer Science [cs] %Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers %X This paper conceptualizes perceived benefit as a combination of eco-consciousness, social prestige, and extra services and proposes a research model for user acceptance of tablet computers. The model was tested among newspaper subscribers (n = 904) in one of the Nordic countries using Structural Equation Modeling (SEM).The findings suggest that attitude toward tablet devices is predicted by eco-consciousness, ease of use, social prestige, and extra services. In turn, attitude along with intention to use predict intention to buy. Furthermore, ease of use was also found to predict extra services. %G English %Z TC 6 %Z WG 6.11 %2 https://inria.hal.science/hal-01470533/document %2 https://inria.hal.science/hal-01470533/file/978-3-642-37437-1_16_Chapter.pdf %L hal-01470533 %U https://inria.hal.science/hal-01470533 %~ IFIP %~ IFIP-AICT %~ IFIP-TC %~ IFIP-WG %~ IFIP-TC6 %~ IFIP-WG6-11 %~ IFIP-I3E %~ IFIP-AICT-399