@inproceedings{mladenow:hal-01466210,
  TITLE = {{Online Ad-fraud in Search Engine Advertising Campaigns}},
  AUTHOR = {Mladenow, Andreas and Novak, Niina Maarit and Strauss, Christine},
  URL = {https://inria.hal.science/hal-01466210},
  NOTE = {Part 4: Data Management and Information Advertising},
  BOOKTITLE = {{3rd International Conference on Information and Communication Technology-EurAsia (ICT-EURASIA) and 9th International Conference on Research and Practical Issues of Enterprise Information Systems (CONFENIS)}},
  ADDRESS = {Daejon, South Korea},
  EDITOR = {Ismail Khalil and Erich Neuhold and A Min Tjoa and Li Da Xu and Ilsun You},
  PUBLISHER = {{Springer}},
  SERIES = {Information and Communication Technology},
  VOLUME = {LNCS-9357},
  PAGES = {109-118},
  YEAR = {2015},
  MONTH = Oct,
  DOI = {10.1007/978-3-319-24315-3\_11},
  KEYWORDS = {Online advertising ; Online Ad-fraud ; Search engine marketing ; SEM ; Search engine advertising ; SEA ; Paid-Search ; Security ; Availability ; Reliability ; Online campaigns ; Typology},
  PDF = {https://inria.hal.science/hal-01466210/file/978-3-319-24315-3_11_Chapter.pdf},
  HAL_ID = {hal-01466210},
  HAL_VERSION = {v1},
}