%0 Conference Proceedings %T Sustainability Adoption Trend Analysis %+ Pennsylvania State University (Penn State) %A Miller, Simon, Walter %A Pecorario, Paolo, W. %A Ulan, Lisa, M. %Z Part IV: ICT and Emerging Technologies %< avec comité de lecture %( IFIP Advances in Information and Communication Technology %B 20th Advances in Production Management Systems (APMS) %C State College, PA, United States %Y Vittal Prabhu %Y Marco Taisch %Y Dimitris Kiritsis %I Springer %3 Advances in Production Management Systems. Sustainable Production and Service Supply Chains %V AICT-415 %N Part II %P 584-591 %8 2013-09-09 %D 2013 %R 10.1007/978-3-642-41263-9_72 %K sustainability %K game theory %K technology forecasting %Z Computer Science [cs]Conference papers %X The sustainability trend in the automotive market has been analyzed. A dataset of cars was elicited from select companies that have increased their market share in the United States automotive market over the past decade. In the first part, a linear regression model is developed to evaluate how the market share is influenced by key vehicle characteristics, and in particular, to evaluate the role of sustainability in that analysis. For the second part, game theory has been applied to see how market dynamics change in relation to sustainability moves of two competitors. The third part uses technology forecasting techniques to suggest which technology to invest. The results of the paper show that, in the long term, sustainability will be a significant factor in determining a company’s market share. Investing in manufacturing processes that reduce the cost of battery systems can support the competitiveness of hybrid vehicles but so too can investing in research and development to reduce the energy density gap between gasoline and batteries. %G English %Z TC 5 %Z WG 5.7 %2 https://inria.hal.science/hal-01449773/document %2 https://inria.hal.science/hal-01449773/file/978-3-642-41263-9_72_Chapter.pdf %L hal-01449773 %U https://inria.hal.science/hal-01449773 %~ IFIP %~ IFIP-AICT %~ IFIP-TC %~ IFIP-TC5 %~ IFIP-WG %~ IFIP-APMS %~ IFIP-WG5-7 %~ IFIP-AICT-415