@inproceedings{svee:hal-01442249,
  TITLE = {{Case-Based Development of Consumer Preferences Using Brand Personality and Values Co-creation}},
  AUTHOR = {Svee, Eric-Oluf and Zdravkovic, Jelena},
  URL = {https://inria.hal.science/hal-01442249},
  NOTE = {Part 5: Aquiring User Information},
  BOOKTITLE = {{8th Practice of Enterprise Modelling (P0EM)}},
  ADDRESS = {Valencia, Spain},
  EDITOR = {Jolita Ralyt{\'e} and Sergio Espa{\~n}a and {\'O}scar Pastor},
  PUBLISHER = {{Springer}},
  SERIES = {The Practice of Enterprise Modeling},
  VOLUME = {LNBIP-235},
  PAGES = {159-173},
  YEAR = {2015},
  MONTH = Nov,
  DOI = {10.1007/978-3-319-25897-3\_11},
  KEYWORDS = {Value ; Consumer value ; Consumer preferences ; Brand personality ; Values co-creation ; Requirements engineering},
  PDF = {https://inria.hal.science/hal-01442249/file/978-3-319-25897-3_11_Chapter.pdf},
  HAL_ID = {hal-01442249},
  HAL_VERSION = {v1},
}