%0 Conference Proceedings
%T Weibo or Weixin? Gratifications for Using Different Social Media
%+ Sun Yat-sen University [Guangzhou] (SYSU)
%+ Central China Normal University [Wuhan, China]
%A Gan, Chunmei
%A Wang, Weijun
%Z Part 1: Digital Services
%< avec comité de lecture
%( IFIP Advances in Information and Communication Technology
%B 13th Conference on e-Business, e-Services and e-Society (I3E)
%C Sanya, China
%Y Hongxiu Li
%Y Matti Mäntymäki
%Y Xianfeng Zhang
%I Springer
%3 Digital Services and Information Intelligence
%V AICT-445
%P 14-22
%8 2014-11-28
%D 2014
%R 10.1007/978-3-662-45526-5_2
%K instant messaging
%K social networking service
%K social media
%K gratification
%K uses and gratifications theory
%K motivation
%Z Computer Science [cs]
%Z Computer Science [cs]/Networking and Internet Architecture [cs.NI]Conference papers
%X Social media has experienced great changes in recent years. Various social media platforms emerge and develop significantly. Why users choose to use some particular social media becomes a major concern. Through adopting uses and gratifications theory, this study aims to explore gratifications sought from using two popular social media: Weibo and Weixin. Data was collected by eighteen in-depth interviews and content analysis was conducted for data analysis. Results show that, seven gratifications could be sought from using Weibo: information seeking, social interaction, entertainment, pass time, self-expression, information sharing and social networking, while five gratifications from Weixin usage: private social networking, social interaction, convenient communication, high-quality information provided and information sharing. In addition, three general gratifications for usage of both Weibo and Weixin were identified: information sharing, social networking and social interaction. Implications of this study are also discussed.
%G English
%Z TC 6
%Z WG 6.11
%2 https://inria.hal.science/hal-01342125/document
%2 https://inria.hal.science/hal-01342125/file/978-3-662-45526-5_2_Chapter.pdf
%L hal-01342125
%U https://inria.hal.science/hal-01342125
%~ IFIP
%~ IFIP-AICT
%~ IFIP-TC
%~ IFIP-WG
%~ IFIP-TC6
%~ IFIP-WG6-11
%~ IFIP-I3E
%~ IFIP-AICT-445