%0 Conference Proceedings %T The Design and Engineering of Mobile Data Services: Developing an Ontology Based on Business Model Thinking %+ Department of Information Systems and Computing %A Al-Debei, Mutaz M. %A Fitzgerald, Guy %< avec comité de lecture %( IFIP Advances in Information and Communication Technology %B IFIP WG 8.2/8.6 InternationalWorking Conference on Human Benefit through the Diffusion of Information Systems Design Science Research %C Perth, Australia %Y Jan Pries-Heje; John Venable; Deborah Bunker; Nancy L. Russo; Janice I. DeGross %I Springer %3 Human Benefit through the Diffusion of Information Systems Design Science Research %V AICT-318 %P 28-51 %8 2010-03-30 %D 2010 %R 10.1007/978-3-642-12113-5_3 %K Business model %K service design and engineering %K mobile data services %K ontology %K design science %K mobile technology %K telecommunications %Z Computer Science [cs]/Digital Libraries [cs.DL]Conference papers %X This paper addresses the design and engineering problem related to mobile data services. The aim of the research is to inform and advise mobile service design and engineering by looking at this issue from a rigorous and holistic perspective. To this aim, this paper develops an ontology based on business model thinking. The developed ontology identifies four primary dimensions in designing business models of mobile data services: value proposition, value network, value architecture, and value finance. Within these dimensions, 15 key design concepts are identified along with their interrelationships and rules in the telecommunication service business model domain and unambiguous semantics are produced. The developed ontology is of value to academics and practitioners alike, particularly those interested in strategic-oriented IS/IT and business developments in telecommunications. Employing the developed ontology would systemize mobile service engineering functions and make them more manageable, effective, and creative. The research approach to building the mobile service business model ontology essentially follows the design science paradigm. Within this paradigm, we incorporate a number of different research methods, so the employed methodology might be better characterized as a pluralist approach. %G English %2 https://inria.hal.science/hal-01060392/document %2 https://inria.hal.science/hal-01060392/file/318_03_AlDebeiFitzgerald.pdf %L hal-01060392 %U https://inria.hal.science/hal-01060392 %~ IFIP %~ IFIP-AICT %~ IFIP-AICT-318 %~ IFIP-TC %~ IFIP-WG %~ IFIP-TC8 %~ IFIP-WG8-2 %~ IFIP-WG8-6 %~ IFIP-2010