%0 Conference Proceedings
%T Theoretical Model of User Acceptance: In the View of Measuring Success in Web Personalization
%+ Faculty of Science and Technology
%A Amin, Mohd Afandi Md
%A Nayak, Richi
%< avec comité de lecture
%( IFIP Advances in Information and Communication Technology
%B Second IFIP TC 13 Symposium on Human-Computer Interaction (HCIS)/ Held as Part of World Computer Congress (WCC)
%C Brisbane, Australia
%Y Peter Forbrig; Fabio Paternó; Annelise Mark Pejtersen
%I Springer
%3 Human-Computer Interaction
%V AICT-332
%P 255-264
%8 2010-09-20
%D 2010
%R 10.1007/978-3-642-15231-3_25
%K Web personalization
%K measuring success
%K adoption
%K measures
%Z Computer Science [cs]/Digital Libraries [cs.DL]Conference papers
%X This paper attempts to develop a theoretical acceptance model for measuring Web personalization success. Key factors impacting Web personalization acceptance are identified from a detailed literature review. The final model is then cast in a structural equation modeling (SEM) framework comprising nineteen manifest variables, which are grouped into three focal behaviors of Web users. These variables could provide a framework for better understanding of numerous factors that contribute to the success measures of Web personalization technology. Especially, those concerning the quality of personalized features and how personalized information through personalized Website can be delivered to the user. The interrelationship between success constructs is also explained. Empirical validations of this theoretical model are expected on future research.
%G English
%2 https://inria.hal.science/hal-01055476/document
%2 https://inria.hal.science/hal-01055476/file/7_5_Theoretical_Model_of_User_Acceptance-FINAL.pdf
%L hal-01055476
%U https://inria.hal.science/hal-01055476
%~ IFIP
%~ IFIP-AICT
%~ IFIP-AICT-332
%~ IFIP-TC13
%~ IFIP-WCC
%~ IFIP-2010
%~ IFIP-HCIS