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authFullName_s : Jari Jussila
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Developing a Conceptual Model for the Relationship Between Social Media Behavior, Negative Consumer Emotions and Brand Disloyalty

Harri Jalonen , Jari Jussila
15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.134-145, ⟨10.1007/978-3-319-45234-0_13⟩
Conference papers hal-01702174v1