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The Impact of Brand Actions on Facebook on the Consumer Mind-Set

Anatoli Colicev , Peter O’connor
15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.128-133, ⟨10.1007/978-3-319-45234-0_12⟩
Conference papers hal-01702144v1