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Developing a Theoretical Model to Examine Consumer Acceptance Behavior of Mobile Shopping

Hannah R. Marriott , Michael D. Williams
15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.261-266, ⟨10.1007/978-3-319-45234-0_24⟩
Conference papers hal-01702141v1
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Persuasiveness of eWOM Communications: Literature Review and Suggestions for Future Research

Elvira Ismagilova , Emma Slade , Michael Williams
15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.354-359, ⟨10.1007/978-3-319-45234-0_32⟩
Conference papers hal-01702180v1