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The Impact of Social Media on Cause-Related Marketing Campaigns15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.105-119, ⟨10.1007/978-3-319-45234-0_10⟩
Conference papers
hal-01702191v1
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The Role of Non-social Benefits Related to Convenience: Towards an Enhanced Model of User’s Self-disclosure in Social Networks15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.389-400, ⟨10.1007/978-3-319-45234-0_35⟩
Conference papers
hal-01702162v1
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Customer Service Experience Through Technology-Enabled Social CRM – An Exploratory Analysis in the Automotive Industry15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.157-172, ⟨10.1007/978-3-319-45234-0_15⟩
Conference papers
hal-01702194v1
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