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Social Customer Relationship Management as Predictor of Customer Relationship Performance: An Empirical Study of B2B and B2C Companies

Ashish K. Rathore , Sakshi Shioramwar , P. Vigneswara Ilavarasan
15th Conference on e-Business, e-Services and e-Society (I3E), Sep 2016, Swansea, United Kingdom. pp.173-182, ⟨10.1007/978-3-319-45234-0_16⟩
Conference papers hal-01702188v1