First Impression Matters: Exploring the Mediating Effect of Previous Experience on the Perception of Beauty and Usability
Abstract
This study investigated how the previous experience of a product possibly mediates the effect of beauty on usability. In an experiment 32 individuals, half with and half without experience, tested two different, but equally usable espresso machines. The results showed that previous experience had a considerable influence on the effect of beauty on usability.
Domains
Computer Science [cs]Origin | Files produced by the author(s) |
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