A Human Cognitive Processing Perspective in Designing E-Commerce Checkout Processes - Human-Computer Interaction – INTERACT 2015 Access content directly
Conference Papers Year : 2015

A Human Cognitive Processing Perspective in Designing E-Commerce Checkout Processes

Marios Belk
  • Function : Author
  • PersonId : 1005896
Panagiotis Germanakos
  • Function : Author
  • PersonId : 1018340
Argyris Constantinides
  • Function : Author
  • PersonId : 1018341
George Samaras
  • Function : Author
  • PersonId : 1005899

Abstract

Designing a usable checkout process is of paramount importance for both E-Commerce and M-Commerce success. Aiming to understand human-computer interactions during checkout and improve the usability and user experience of checkout tasks, this research work investigates the relation among users’ cognitive styles, and alternative checkout designs in terms of user preference and task performance. A controlled user study with 38 participants was conducted which entailed a psychometric-based survey for highlighting the users’ cognitive styles, combined with a real usage scenario with two variations of checkout designs that were deployed on standard desktop computers and mobile touch-based devices. Results suggest that human cognitive differences could play an important role in designing E-Commerce and M-Commerce checkout processes, and particularly users’ cognitive styles may affect the way users perceive and perform during such tasks.
Fichier principal
Vignette du fichier
346937_1_En_38_Chapter.pdf (299.37 Ko) Télécharger le fichier
Origin : Files produced by the author(s)
Loading...

Dates and versions

hal-01599643 , version 1 (02-10-2017)

Licence

Attribution

Identifiers

Cite

Marios Belk, Panagiotis Germanakos, Argyris Constantinides, George Samaras. A Human Cognitive Processing Perspective in Designing E-Commerce Checkout Processes. 15th Human-Computer Interaction (INTERACT), Sep 2015, Bamberg, Germany. pp.523-530, ⟨10.1007/978-3-319-22701-6_38⟩. ⟨hal-01599643⟩
333 View
276 Download

Altmetric

Share

Gmail Facebook X LinkedIn More