Stories help us communicate knowledge, share and interpret experiences. In this paper we discuss the use of storytelling in Business Intelligence (BI) analysis. We derive the actual practices in creating and sharing BI stories from in-depth interviews with expert BI analysts (both story “creators” and “readers”). These interviews revealed the need to extend current BI visual analysis applications to enable storytelling, as well as new requirements related to BI visual storytelling. Based on these requirements we designed and implemented a storytelling prototype tool that is integrated in an analysis tool used by our experts, and allows easy transition from analysis to story creation and sharing. We report experts’ recommendations and reactions to the use of the prototype to create stories, as well as novices’ reactions to reading these stories.