The benefits of electronic medical record (EMR) adoption by medical personnel, such as physicians, and medical organizations have been discussed in previous studies. However, most of medical personnel and organizations still use traditional paper-based medical records or use EMR ineffectively. This study aims to develop a model of EMR adoption among physicians and analyse the factors influencing the adoption. The model is developed base on Ability, Motivation, and Opportunity (AMO), adapted AMO, and Motivation-Ability FrameworkTen hypotheses were developed in this study. The next part of the study will be done to operationalize and empirically test the model using a survey method.