Recent advances in Internet Computing have changed the outlook of business and enterprise cooperation models. Many companies have started to leverage their services in order to move toward Enterprise 2.0. In this regard enabling technologies such as Mashups play a significant role to shift away from traditional information management environments towards dynamic and collaborative systems.In this paper, different business aspects of Mashup architecture in enterprise use-cases will be explored and the SWISHGUIDE-framework for capturing the needs and readiness factors of target organization will be introduced. The proposed SWISHGUIDE framework provides a decision-making guideline for transition from traditional information management systems to a successful Enterprise Mashup architecture.