In Two Minds about Usability? Rationality and Intuition in Usability Evaluations
Abstract
Usability ratings of a university website by 60 students were analysed together with participant’s self-ratings of their cognitive style. The degree of users’ “rational” as well as their “intuitive” style correlated with usability evaluation scores. In particular, self-reported rational ability was connected with evaluations of Controllability, intuitive ability was related to Helpfulness scores of the interface. Thinking style significantly affects usability ratings (explaining over 9% of the ratings’ variation), which has implications for evaluations across user groups.
Domains
Computer Science [cs]Origin | Files produced by the author(s) |
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