This paper describes an online co-creation study done via an online co-creation platform Owela as well as shares industrial experiences and lessons learnt about the study. The Owela study was conducted in order to provide a deeper understanding of users’ perceptions of cloud services and their security. By utilising the online co-creation platform it was possible to get quick and easy contact to geographically distributed cloud service users. For the company Owela offered an efficient way to apply online user participation while for the end users Owela enabled convenient participation in various co-creation activities regardless of time and place. As an end result of the study the voice of the cloud service users was turned into several new business ideas.