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The Influence of Social Media on Entrepreneur Motivation and Marketing Strategies in a Developing Country17th Conference on e-Business, e-Services and e-Society (I3E), Oct 2018, Kuwait City, Kuwait. pp.355-364, ⟨10.1007/978-3-030-02131-3_32⟩
Communication dans un congrès
hal-02274185v1
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The Role of Social Networks in Online Marketing and Measurement of Their Effectiveness – The Case Study17th Conference on e-Business, e-Services and e-Society (I3E), Oct 2018, Kuwait City, Kuwait. pp.13-20, ⟨10.1007/978-3-030-02131-3_2⟩
Communication dans un congrès
hal-02274156v1
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