Enterprise modelling is an endeavor that involves many different stakeholders in a company and requires a long-term approach to reap major benefits. Due to their differing main tasks the stakeholders frequently pursue deviating goals. Therefore, an appropriate management of the stakeholders is considered a success factor for enterprise modelling. The goals of the stakeholders in respect of an enterprise model and their role in the modelling process are crucial for this distinction. The differentiation can be facilitated by generic goals and a scheme that accounts for influences like variants in the size of companies and the impact of enterprise modelling on business. The application of the outlined procedure is exemplified with an illustrative case of a chemical supplier.