Table of Contents
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Transfer, Diffusion and Adoption of Next-Generation Digital Technologies
Sujeet K. Sharma, Yogesh K. Dwivedi, Bhimaraya Metri, Banita Lal, Amany Elbanna |
Front Matter |
Digital Technologies (Artificial Intelligence) Adoption
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How Financial Inclusion Can Contribute to Social Inclusion? A Conceptual Framework from the Perspective of Digital Technologies
Arpita Gurbaxani, Ramakrishnan Raman |
3-13 |
The European Union’s Artificial Intelligence Act: An Analysis of Preliminary Perceptions and Responses of Irish SMEs
Ashish Kumar Jha, Eoghan Leahy |
14-23 |
Exploring the Impact of Chat GPT and Critical Thinking on Consumer Engagement in Cognitive Marketing: An Empirical Study with Early Adopters
Anup Kumar, Parijat Upadhyay |
24-32 |
Between Uncertainty and Familiarity: A Study on Office Workers’ Trust in AI
Dheeraj Singh, Shalini Chandra |
33-43 |
Proliferations in Algorithmic Control: Review of the Phenomenon and Its Implications
Swayambhu Dutta, Himadri Sikhar Pramanik, Soumya G. Rajan, Remya G. Rajan, Shiba Satapathy |
44-54 |
AI and Big Data Practices in Developing Country Context: A Socio-Technical Perspective
Sakshi Srivastava, Gaurav Dixit |
55-67 |
Generative AI for Healthcare Engineering and Technology Challenges
Sachin Jain, Syed Subzwari, Syed Subzwari |
68-80 |
Responsible Adoption of Artificial Intelligence in Agriculture: Ensuring Ethical, Transparent, and Sustainable Outcomes
Dadabada Pradeep Kumar |
81-88 |
Towards Hypothesis Generation for mHealth Applications: A Data Driven Approach
Prabhu Vibha, Rajesh R. Pai, N. Sumith |
89-100 |
An Analysis of the Barriers Preventing the Implementation of MLOps
Ashwini Kolar Narayanappa, Chintan Amrit |
101-114 |
Assessing the Factors Influencing the Adoption of Generative Artificial Intelligence (GenAI) in the Manufacturing Sector
Soumya Prakash Rath, Rajen Tripathy, Nikunj Kumar Jain |
115-128 |
Sentence Generator for Hindi Language Using Formal Semantics
Madhuri A. Tayal, M. Sasikumar, Arya Mukkirwar, Srushti Kamdi, Harsh Singh |
129-136 |
Human Resource Analytics: Leveraging Machine Learning for Employee Attrition Prediction
K. Gopinath, S. Appavu Alias Balamurugan |
137-158 |
Continuance Intention of ChatGPT Use by Students
Christina Sanchita Shah, Smriti Mathur, Sushant Kr. Vishnoi |
159-175 |
Amazon Alexa and I: Exploring Factors Affecting Usage Behaviours and Patterns Over Time
Rachel Sammut, Banita Lal, Elvira Ismagilova |
176-184 |
Digital Platforms and Applications
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Analysing Platform Design Consideration to Ensure Digital Inclusion Among Indigenous People
Parijat Upadhyay, Anup Kumar, Manas Paul, Subhajit Bhattacharyya |
187-194 |
Understanding the Usage and Opinion Formation on LinkedIn: Uses and Gratifications Theory
Ravinder Kumar Verma, Sujoy Sengupta, P. Vigneswara Ilavarasan, Arpan Kumar Kar |
195-206 |
Blockchain-Based Application Security Versus Centralized and Distributed Data Management Systems – A Comparative Study
Subhadeep Mandal, Arpan Kumar Kar, Shivam Gupta |
207-218 |
Struggle for Visibility: Mobilizing Dormant Logic on Social Media Platforms
Mohammad Zainuddin, Israr Qureshi, Babita Bhatt |
219-224 |
Does Women Mobile Technology Inclusion Shape Their Attitude Towards Intimate Partner Violence? An Empirical Evidence from Sub-Saharan African Communities
Rohit Mattu, Debashis Saha |
225-237 |
Blockchain: A Structural Topic Modelling Approach
Anuja Shukla, Poornima Jirli, Anubhav Mishra, Alok Kumar Singh |
238-245 |
Portfolio Selection Using Network Filtering Methods: A Graph Theoretic Approach
Biplab Bhatacharjee, Ravinder Kumar Verma |
246-257 |
Exploring the Fusion of Metaverse and Sports: Current Trends and Future Directions
Vishal Mehra, Prabhsimran Singh, Mehak Mehra, Hanaa Albanna, Yogesh K. Dwivedi |
258-268 |
Understanding the Role of Time in Content Selection Decisions on OTT Platforms
M. Vyshakh, Anjali Pandey, Khusboo Gupta, Agam Gupta, P. Vigneswara Ilavarasan, Arpan Kumar Kar, M. P. Gupta |
269-277 |
How Successful Online Platforms Create Value?
Sanchita Kuchi, Sumeet Gupta |
278-289 |
Institutional Voids and Digital Ecosystems of India’s Public Sector
Sunil Reddy Kunduru |
290-301 |
How Social Media Marketing Enhances Brand Communities Engagement: Developing an Integrated Model Using S-O-R Paradigm
Shubhi Changani, Rakesh Kumar |
302-318 |
Digital Technologies in E-Governance
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E-Government and Well-Being: A Cross-Country Study
Anupriya Khan |
321-329 |
Information Security Awareness Safety Governance Model for Senior Citizens in Indian Banking Sector for Mobile and Internet Banking
Narayanan Anantharaman, Bharati Wukkadada, Pranav Paranjpe, Darshan Patel |
330-340 |
Complexity of Last Mile Networks and Ethics of Smart City Interventions: A Case of Solid Waste Management Intervention in Karnataka
Rashmi Pavagada Subbanarasimha, Vinay Reddy Venumuddala, Amit Prakash, Bidisha Chaudhuri |
341-353 |
Examining the Relationship Among Digital Inclusion of Women, National Cybersecurity Maturity, and Wellbeing: A Cross-Country Analysis
Manimay Dev, Mukul Kumar, Debashis Saha |
354-366 |
The Impact of Digital Technologies on E-Governance: A Comprehensive Analysis
Dadabada Pradeep Kumar |
367-378 |
Information Technology Adoption and Managerial Improvisation Capability: A NeuroIS Perspective
Siddharth Gaurav Majhi, Anindya Pattanayak |
379-386 |
Metaverse and Marketing
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Metaverse Adaptability in Theory Context
Shanul Gawshinde, Aamer Al-Aflak, Ajay Khurana |
389-398 |
Unlocking Metaverse Flow Experience Using Theory of Interactivity and User Gratification Theory
Dhanya Pramod, Kanchan Pranay Patil |
399-409 |
A Conceptual Model for the Adoption of Digital Marketing by Micro, Small, and Medium Enterprises
Bibin Xavier, A. Vanitha, Ajimon George |
410-420 |
Unified Metaverse Architecture Powered by Blockchain Decentralized Autonomous Organizations (DAO)
Kumar Saurabh, Parijat Upadhyay, Neelam Rani |
421-427 |
The Role of Micro Influencers in the Consumer Decision-Making on Budget Hotels in the Indian Context
Bharati Wukkadada, Ram Kishen Yelamanchili, Aparna Jain |
428-442 |
The Impact of the Metaverse on Green Marketing: A Paradigm Shift in Sustainable Consumer Behaviour
Akanksha Srivastava, G. P. Sahu |
443-457 |
