The state of Piaui is inserted in the broiler production chain in a significant way as a feed-ration supplier in a vast new agricultural frontier. The present case study analyzes the evolution of a local company, as the Northeast presents itself as a promising market when comparing regional and national per capita consumption. For the present study, production costs were classified in the items of feed, labor, cost of capital, depreciation. Prices of the finished product (broiler meat) were investigated. Data included the production costs of broiler production from a commercial broiler farm. It was verified that the farm represents 63% of the regional production. Piaui state has emerged as a producer of soybeans and corn, and the slaughtered broiler of the largest producer pole is the southern region of Brazil. The transport is the main factor for raising the production costs of the meat supply chain.