This text deals with the nature of the investment of companies of the Brazilian automotive sector to suit the Industry 4.0. The data were collected through a survey applied to executives of this segment, through the observational method and bibliographic research. The results show that the participants are aware of the need for investments for the proposed adequacy and productivity gains, but that this volume of investment is still not enough for a robust modification. The importation of technology is not portrayed as fundamental, where the level of investment required in addition to the lack of training of the labor force, are impeding factors for the evolution of the Industry 4.0. It was observed that due to the economic crisis that has taken place in Brazil, the automotive industry has focused on the survival in the market under current conditions rather than strategies for investment in Industry 4.0 technology.