Serious games (SG) have the potential to become one of the most important future e-learning tools. The use of SG in education is a large deviation from the common education standards, which usually are based on mass systems of instruction, assessment, grading and reporting students’ knowledge and skills. SG encourage self‐directness and independency of student, thus providing a framework for self-learning activities. However, the benefits of using SG as a learning tool are maximized in a personalised and adaptive environment. Although it has been suggested in the past that SG can take advantage of Artificial Intelligence (AI) methods for automated adaptation to the learner, there is not so much research in the field.Taking the above into consideration, this paper aims to provide a framework on adaptive and personalised SG using AI methods. The advances in technology have made it possible to trace and collect user generated data that we can use to capture essentially players’ in-game behaviours and trace knowledge or skills acquired from the player during playing. This will actually be a two-step process, “User Identification” and “Content Adaptation” to learners’ needs. In the proposed methodology “User Identification” will be implemented from data derived from “User Behaviour” and “System Feedback”. That data will feed a Learner Agent supported by an Adaption and Personalisation engine, which will interact with both the “Instructional Content” and “Game Characteristics” in order to achieve the desired adaption. This paper will be used as a basis for further development of an adaptive and personalised SG.