Neuroethics is a field of study that deals with the ethical and moral issues in neuroscience. Memory augmentation approaches and technologies, is rooted in the broad field of neuroscience and brings with it its own set of ethical issues. Memory augmentation is a new emergent field, where the well-being of humans is augmented using pervasive and ubiquitous technologies. Augmenting Alzheimer and dementia patients’ memory with wearable pervasive computing technologies like lifelogging shows a promising memory improvement But, is it ethical to augment memory, if so what ethical issue may arise? The emergent technologies like artificial intelligence, pervasive computing and IoT (Internet of Things) are frequently used in memory augmentation. The consequence of augmentation for treating memory deficit needs a careful look. This paper will highlight the basic ethical issues related to memory augmentation technologies.