Most definitions of the Internet of Things (IoT) take a technology perspective, referring to connected devices exchanging data with each other and with higher levels, establishing autonomously operating systems. From a business perspective, IoT can be regarded as a business transformation, driving commoditization or even threatening conventional businesses, providing opportunities for product and process improvements and opening perspectives for services business or entirely new businesses based on data acquired by IoT. While the development of the Internet of Things resembles in many aspects the characteristics of for example semiconductor and IT platforms, there are some essential differences, mainly in scale and scope, that make the kickstart of a successful IoT more complex. This paper addresses key elements of a successful deployment of IoT and also key roles for IT professionals in IoT.