Cultural and Creative industry is a wide sector with different specializations and application areas. It refers to the creation and distribution of services or products of a cultural or artistic nature such as gaming, visual arts, movie, performing arts, music and theatre.IT systems supporting this sector are not widely used and there is a lack of tools supporting the activities management and data and information retrieval, sharing and systematization. With a focus on Performing Arts, existing tools do not help to manage completely three critical areas: Tour Management, Stage Configuration Management and Social Network Analysis.With particular attention to configuration management, that refers to how change the structure of artists and instrumentations on the stage in different performances, the study aims to analyze the context of Cultural and Creative Industries, studying the concept of Product (Live Event), its lifecycle and relative critical areas. A new integrated Data Model is proposed to help managers in cultural and creative events organization and management and extending the view of complex products on this industry result prospective. Data model entities and attributes will be discussed for evaluating an extension of current PLM systems also in this field.