High productivity is essential for companies in order to survive in international competition, especially for those located in high-wage countries. Recent developments of digitalization open up new opportunities to manage and increase productivity. The development of company-specific strategies for the management of productivity, which are increasingly embossed by digitalization, is therefore an elementary task. This paper presents a framework for systematic design of productivity strategies for industrial production and explains conceptual potentials for the design of strategies. A detailed description of terms provides the necessary understanding. The framework encompasses three axes, the goal of productivity, the application of digital information management in industrial production and the different direct production areas as well as indirect supporting areas. The application of this framework is described for different corporate levels considering task- and goal-setting for various time horizons as well as an integrative view on technological, organizational and personnel aspects.