Future industrial and societal projects must be designed for sustainable operations, evolutionary capabilities, and business operations. To exploit the potential of digitalization, we must design practical cases and roles, workspaces and collaboration spaces, creating evolutionary action- and work-sensitive contexts. Intelligent workspaces and operation models will complement, enhance, and replace natural language specifications, coded systems and information flows. Design of visual knowledge models, enabled by Active Knowledge Architectures, will revolutionize industrial computing and collaboration. The MADONE partners have performed industrial and public pilot projects verifying that sector adaptable platforms give actors agile approaches and evolving collaboration capabilities and services. Evolutionary workplaces and collaboration spaces resolve present challenges and open new opportunities, supporting flexibility, adaptability, reusability, traceability, predictability and sustainability. Holistic design of projects and operations is the industry case demonstrator described.