Different studies and initiatives have indicated a new moment in the Human-Computer Interaction field that requires it to consider aspects that are difficult to be identified, such as values and culture. However, these aspects have been traditionally left on the margin of approaches for technology development, and still demand investigations on how to effectively deal with them in design activities. In this paper, we consider the concept of Norms as a promising concept to advance the understanding and knowledge on this topic, and draw on a socially aware perspective to the design of information systems, presenting preliminary discussions on the concepts of norms, values and culture, and their possible relationships, as a first step into a norm-oriented perspective or values and culture in HCI.