This paper explores the utility of assemblage theory for intergenerational counter-mapping and, through this, for reconfigurations of indigeneity. Counter-mapping is theorised as a kind of assemblage that, through intergenerational learning, is fundamentally memetic (composed of evolving units of information) in nature. Assemblage is theorised as having three aspects (relations of exteriority, meshworks and memes) for reconfiguring indigeneity in line with spatio-temporal aspects of memes. Counter-mapping assemblages are explored with examples of First Nations’ (indigenous peoples residing in Canada) political and commemorative activity. Kaachewaapechuu, a long commemorative walk in the northern Quebec Cree village of Wemindji, acts as a case study for exploring how assemblages-as-memes can be used to theorise new kinds of counter-mapping that reconfigure indigenous commemoration precisely as political, and therefore as not separate from more media-driven aspects of Canadian politics, including those concerning its First Nations. Global positioning systems and Google Earth mapping platforms were used during the primary author’s participation in kaachewaapechuu, providing for the exploration of new media platforms upon which such a re-theorised politics might be envisioned.