This article aims to propose an application of coaching in agrienergy sector. Given the visible growth in demand for renewable energy sources, and the related need to training professionals to deal with the challenges of this branch of agribusiness, the study shows how the coach, the person who pursues coaching, can act to aid those individuals that have potential to exercise leadership in management of agrienergy. The subject is presented and discussed facing the current state of Brazilian agribusiness and treated primarily from an ethical standpoint concerning environmental sustainability.