Information industry, which is regarded as the third technology wave in human history is irreversible trend in the world. The information construction in rural area is crucial factor in pushing forward rural economy, even for agriculture, rural economy, and farmer. To identify the growth phase of information construction in rural area is essential to assessment the process above. The paper analyzes the characteristics of each growth phases and market entities of information construction in rural area (the government, rural household, and market) which play role in the history of information construction in rural area, propose corresponding measures to safeguard sound development of information construction in rural area.